Are you looking for a way to present your non profit organization to the world in a manner that encourages donations? Are you passionate about your cause, but unsure of where to start in the marketing of that cause? If so, then you need to brush up on Internet marketing strategies and website promotion. You do not have to be an expert, but it helps to understand what works and what doesn’t if you are considering outside help. If not, then it can place you in the driver’s seat to take charge of your marketing efforts and most effectively position your organization against others in your industry and against the bad economy. So what website promotion and Internet marketing strategies actually work? In short, these:
1) Social networking.
Social networking sites like Google-Plus, Twitter, and Facebook, are changing the way that people connect with one another. They quickly and effectively allow people to establish potentially invaluable connections, and they do it free of charge. While it may be wise to advertise on these platforms, you don’t actually have to fork out a single dime in order to take advantage of the invaluable platforms that these companies offer. By creating customized connections based on a user’s expressed likes, hobbies and interests, a social networking site can give highly targeted leads, which may in turn produce donations and referrals.
2) Have an opinion.
It pays for non profit organizations to keep up with what they are doing within their profession. Having an opinion on matters that pertain directly to the cause is helpful, because those opinions may be expressed in a blog entry and blasted out to tens of thousands of followers and friends on the social networks. Of course, it pays to have your most compelling copy revealed upfront. Write good headlines and use those to attract interest. The larger your footprint is on the web, the more that revenue will start to trickle in, and it doesn’t take many devoted followers to get the marketing going on its own.
3) Don’t disconnect from the real world.
It is common to think that Internet marketing should be kept entirely online, but increasing the visibility of your site in the “real world” can do much for your success online. As you work your way into online Non Profit Growth potential, be careful not to ignore the tried and true methods and how they can work for you rather than against you moving forward.